Category Archives: Leadership
My thoughts on it
Is This What Healing Feels Like?
Lately, I’ve been asking myself questions that don’t seem to have answers for.
Does everything eventually become routine?
Does everything that is new eventually become old?
They call it the “daily grind” for a reason, don’t they?
When does something lose its luster?
And perhaps the harder question…when do we?
The past year has changed me in ways I never expected. Losing my wife after watching her fight with every ounce of strength she had, trying to raise my daughter, helping fellow veterans navigate a system that often overwhelms them, trying to build a business with purpose—it has all been meaningful. Yet, at times, it has also been exhausting.
People sometimes tell me how strong I am.
The truth is, strength isn’t the absence of questions. Sometimes it’s simply continuing to put one foot in front of the other while carrying them.
Why do I struggle to feel purpose on some days when I know my work changes lives?
Why does my soul sometimes feel quiet instead of alive?
It isn’t that I lack free will. Every day I choose to move forward.
It isn’t that I cannot love. If anything, loving deeply has become both my greatest gift and my greatest source of pain.
So what is it?
Is my tank full—but filled with sand instead of water? Have years of responsibility, military service, loss, caregiving, and simply surviving filled every available space until joy has difficulty finding room?
Or is it something simpler? Is my brain still healing from grief? Are the chemicals that shape emotion simply trying to find their balance again?
I honestly don’t know.
What I do know is this: purpose doesn’t seem to be something we find once and keep forever. It fades. It changes. It asks us to search for it again and again.
When I help a veteran receive benefits they earned decades ago, I see purpose.
When I teach someone how to navigate the VA system so they can eventually do it themselves, I see purpose.
When my daughter smiles, I see purpose.
But even purpose doesn’t erase grief. It simply gives grief somewhere meaningful to stand.
Maybe that is what healing really is.
Not waking up one morning and feeling whole again.
Not forgetting the people we’ve lost.
Not pretending life is the same.
Maybe healing is learning that even when life loses some of its shine, it still has value. That even when our soul feels quiet, it is still there. That even when we don’t have all the answers, we can still choose kindness, service, and love.
I don’t know if everything eventually becomes ordinary.
I do know that the people we help, the lives we touch, and the love we give never truly lose their value.
Perhaps that’s enough for today.
Tomorrow, I’ll ask the questions again.
And I’ll keep walking anyway.
On Azimuth LLC Achieves SBA Certification as a Service-Disabled Veteran-Owned Small Business (SDVOSB)
Windermere, FL — July 1, 2026 — LOUJSWZ INC proudly congratulates On Azimuth LLC on achieving official certification as a Service-Disabled Veteran-Owned Small Business (SDVOSB) through the U.S. Small Business Administration (SBA) on June 30, 2026.
Led by Lieutenant General (Ret.) David Wilson, U.S. Army, On Azimuth LLC provides strategic leadership, organizational strategy, executive advisory, and global logistics consulting services to federal and commercial clients. This certification allows the company to compete for federal set-aside and sole-source opportunities reserved for eligible veteran-owned businesses, including additional contracting opportunities through the Department of Veterans Affairs.
Reflecting on the achievement, LTG (Ret.) Wilson said:
“I did this with the encouragement of my Citadel classmate, Louis J. Schwartz, who helped me see that pursuing this certification could give my business a competitive advantage because certification differentiates your business. Instead of competing against thousands of firms, you may compete against only dozens—or even fewer—for veteran set-aside opportunities. That significantly improves your probability of winning contracts.”
He also encouraged fellow veteran entrepreneurs:
“Don’t be shy about reaching out to your networks and seeking assistance. It can be a true difference maker. If you’re certified as a VOSB or SDVOSB, you become eligible for additional opportunities with the Department of Veterans Affairs under the Veterans First Contracting Program—opportunities unavailable to companies without certification.”
Louis Schwartz, President of LOUJSWZ INC, added:
“Helping fellow veterans build successful businesses is one of the most rewarding parts of what we do. Every veteran-owned company that earns SBA certification expands opportunities not only for that business but also for federal agencies seeking experienced, mission-focused partners.”
Congratulations to Lieutenant General (Ret.) David Wilson and the entire On Azimuth LLC team on this outstanding achievement.
About On Azimuth LLC
On Azimuth LLC is a Service-Disabled Veteran-Owned Small Business (SDVOSB) providing strategic leadership, organizational transformation, executive advisory, and global logistics consulting services. Founded by Lieutenant General (Ret.) David Wilson, the company leverages decades of senior military leadership and enterprise logistics experience to help government and commercial organizations improve operational readiness, strategic execution, and organizational performance.
About LOUJSWZ INC
LOUJSWZ INC is a veteran-owned consulting firm specializing in SBA certifications, federal registrations, and government contracting readiness. The company has helped numerous veteran-owned businesses successfully obtain SDVOSB and VOSB certification while also assisting veterans in pursuing the VA disability benefits they have earned through military service.
A Button, a Lesson 45 Years in the Making
Today I sewed a button back onto my favorite shirt and repaired a split seam in a pillow.
Neither job took very long, but when I finished, I realized I had just used a skill I learned more than 45 years ago as a Boy Scout.
My Scoutmaster, William Lee Kitchel, was a remarkable man. He was a Navy veteran of the Second World War who served aboard a battleship and was wounded during a kamikaze attack. Later, he served again, this time in the Air Force during the Korean War. He was demanding, disciplined, and believed that young men learned responsibility by doing things themselves.
Every Scout in our troop sewed on his own merit badges and patches. There were no shortcuts and no “Mom will do it.” When I earned my first three merit badges, I was handed a needle, thread, and instructions to sew them on myself.
Like so many families, my mother kept a Danish butter cookie tin that contained everything except cookies. Inside were needles, thread, buttons, pins, and years of accumulated sewing supplies. She gave me a needle, some thread, and a T-pin, and I went to work. My first attempts looked terrible, but Mr. Kitchel expected us to do it correctly. He accepted no excuses and suffered no fools. Over time, I became quite good at sewing. He even taught us traditional Seminole patchwork sewing, a skill I never imagined would stay with me for life.
Back then, I thought I was simply learning how to put patches on a Scout uniform.
Today I realized he was teaching something much larger.
The woman who quietly fixed buttons, repaired torn clothes, and mended the little things around our home—my wife, Sherri—is gone now. Today, there was no one to hand my favorite shirt to. So I threaded the needle myself, replaced the missing button, and repaired the pillow.
That shirt is my favorite because of a photograph. It shows Sherri sitting on my lap during one of our vacations, smiling with the biggest, brightest smile. It was probably one of our first selfies. Every time I see that picture, it reminds me of her joy, and it makes me smile too.
As I finished sewing today, I realized that William Lee Kitchel had taught me something without either of us knowing it. He wasn’t just teaching a Boy Scout to sew. He was teaching self-reliance, patience, pride in doing a job well, and the confidence to care for the things—and the people—that matter.
Some lessons don’t reveal their true value until decades later.
Thank you, Mr. Kitchel, for giving me a skill that has lasted a lifetime, and for teaching me something far greater than sewing.
Don’t Leave a Service Member Behind: Empowering Veterans to Navigate VA Disability Benefits
Most of my veteran clients come to me the old-fashioned way: through referrals and word of mouth.
I am not currently accredited by the Department of Veterans Affairs, although I began that process nearly three years ago. About a year ago, the VA contacted me to ask if I was still interested. I told them absolutely. Since then, I have been waiting to hear back.
In the meantime, veterans continue to need help.
Recently, a veteran over the age of 50 was referred to me. He was rated at 60% disability but was afraid to file any additional claims because he had heard a common myth: “If I ask for more, the VA will take away what I already have.”
After reviewing his file, we discovered that a bilateral condition had never been properly claimed. The issue wasn’t that he was asking for something new—the original rating simply wasn’t correct.
Within two weeks, his rating increased from 60% to 80%.
We then identified several secondary conditions that were directly related to his service-connected disabilities. Within two months, his rating increased again to 90%.
But the most important part of this story is not the rating increase.
Throughout the process, I taught him how the VA disability system works. I explained evidence requirements, secondary conditions, effective dates, and how to build a strong claim.
Armed with that knowledge, he continued the process himself.
Today, he has achieved the correct rating of 100%.
That is success.
Not because I helped him. Because he learned how to help himself.
The Numbers Tell the Story
There are approximately 6 million veterans who have never been evaluated for VA disability compensation. Many left military service before programs such as the Benefits Delivery at Discharge (BDD) process became common.
At the same time, there are only about 2,000 accredited Veterans Service Officers (VSOs) across the country.
Let’s do the math.
Assume:
- A compensation claim review takes an average of 135 days (midpoint between 120 and 150 days).
- A VSO works 40 hours per week.
- A VSO works 50 weeks per year.
Even if every VSO could somehow manage one complete compensation review every 135 days, the system could only process about 5,400 veterans per year nationwide.
At that rate, it would take more than 1,100 years to review 6 million veterans.
Even if we assume far greater efficiency, the reality remains the same:
There are far more veterans needing assistance than there are professionals available to help them.
The Solution: Veteran Helping Veteran
We cannot solve this challenge by relying solely on VSOs, attorneys, claims agents, or consultants.
We must empower veterans.
Every veteran who learns how the system works should help another veteran.
Every veteran who successfully navigates the process should teach someone else.
Every veteran who receives benefits they earned should encourage a fellow service member to get evaluated.
The goal is not dependence.
The goal is education.
The goal is confidence.
The goal is ensuring that every veteran understands the benefits they earned through their service.
The veteran in this story did exactly that. He overcame fear, learned the process, achieved the correct rating, and is now in a position to help others.
That is how we create a force multiplier.
One veteran helping another.
Then another.
Then another.
Because at the end of the day, we all swore an oath to leave no one behind.
That principle should not end when military service does.
Don’t leave a service member behind. Help them get the benefits they earned. Teach them how the process works. Empower them to help the next veteran.
Danny’s Success Strategies Achieves Veteran-Owned Certification
LOUJSWZ INC proudly congratulates DANNY’S SUCCESS STRATEGIES LLC on officially attaining both Veteran-Owned Small Business (VOSB) and Service-Disabled Veteran-Owned Small Business (SDVOSB) certification through the U.S. Small Business Administration (SBA) and the General Services Administration (GSA).
This achievement represents far more than a designation. It validates the company’s ownership, governance, operational integrity, and eligibility to participate in federal programs specifically designed to increase opportunities for veteran entrepreneurs who have served and sacrificed for our nation.
Across the United States, there are millions of veteran-owned businesses, yet only a relatively small percentage complete and maintain the formal federal verification and certification process required for official SDVOSB recognition. Because of this, attaining certification is a meaningful accomplishment that demonstrates professionalism, accountability, and readiness to support government and commercial customers alike.
For DANNY’S SUCCESS STRATEGIES LLC, this certification creates significant opportunities, including:
- Eligibility to compete for federal SDVOSB set-aside contracts
- Increased visibility within federal procurement systems
- Enhanced credibility with prime contractors and teaming partners
- Greater access to supplier diversity programs
- Recognition as a verified veteran-led organization committed to service and excellence
The benefits also extend directly to customers and partners. Organizations that work with certified SDVOSBs gain access to highly motivated, mission-focused businesses that often bring leadership, discipline, adaptability, and operational resilience developed through military service. Federal agencies and large corporations additionally benefit by meeting important small business and supplier diversity objectives while supporting the veteran community.
At a broader level, every successful SDVOSB certification strengthens America’s commitment to those who served. Veteran-owned businesses continue to play a vital role in the U.S. economy by creating jobs, supporting local communities, and bringing values-based leadership into both the public and private sectors.
LOUJSWZ INC is honored to have assisted in supporting this effort and remains committed to helping other veteran entrepreneurs navigate the often complex SBA and GSA certification processes. From organizational documentation reviews and eligibility guidance to SAM.gov alignment and strategic positioning, LOUJSWZ INC helps businesses better understand the importance of official federal certifications and how to leverage them for long-term growth and opportunity.
We congratulate DANNY’S SUCCESS STRATEGIES LLC on this important milestone and look forward to their continued success serving customers with the professionalism, integrity, and leadership that define the veteran business community.
The Missing Millions: Why So Many Veterans Still Lack Disability Ratings
In the United States today, a significant portion of the veteran population remains without a service-connected disability rating—even though many receive ongoing care from the Department of Veterans Affairs (VA). This gap affects millions and stems from long-standing structural issues and common misunderstandings.
How Many Veterans Are Unrated?
Recent federal data shows:
17.8 million veterans currently live in the U.S.
Only 5.2 million (about 30%) have a service-connected disability rating.
That leaves roughly 12.5 million veterans without a rating, including an estimated 6 million who separated before disability assessments became part of the mandatory out-processing process.
Before the mid-1990s and early 2000s reforms, the DoD did not require a disability evaluation as part of separation or retirement. Millions of veterans left service with no assessment and never filed later simply because the process was unclear or unknown.
Two VA Systems — and They Don’t Communicate
A critical fact many veterans do not know:
VA Healthcare and VA Disability Compensation are completely separate systems.
Receiving VA medical care does not create or update a disability rating.
Diagnoses, imaging, or treatment inside VA healthcare records are not reviewed for disability compensation unless a veteran files a claim.
No condition—primary or secondary—moves into the disability system automatically.
Many veterans assume that being treated for chronic pain, orthopedic injuries, sleep issues, or mental health conditions means their disability file is being updated. It isn’t. Only a formal claim triggers review.
The Impact on Veterans
Millions of veterans who never filed a claim at all.
Veterans with worsening conditions who never requested rating increases.
VA healthcare patients with serious diagnoses that were never evaluated for service-connection.
Missed compensation, lost benefits, and reduced access to programs tied to rating thresholds.
A single misconception—“VA healthcare updates my disability rating”—can cost a veteran years of deserved benefits.
What Every Veteran Should Do Now
To ensure disability benefits reflect current health conditions, veterans should:
1. Review their conditions regularly
Check for new diagnoses, worsening symptoms, or secondary conditions.
2. File new or supplemental claims
Use VA.gov, mail, or accredited submission channels to request evaluation.
3. Understand the system
VA healthcare records do not update disability ratings. A claim must be submitted.
4. Track secondary conditions
Issues like sleep apnea, depression, migraines, radiculopathy, GERD, or joint degeneration often stem from service-connected primaries.
Veterans who separated before mandatory disability evaluations around 2010 are especially vulnerable because many were never informed of the modern process.
Closing the Gap
With only ~30% of veterans holding a disability rating—and millions eligible but unrated—awareness is essential. Understanding that VA healthcare and VA disability compensation operate independently is the first step toward ensuring every veteran receives the benefits they earned through service.
Need Help Understanding Your Claim Path?
If you or a veteran you know is unsure about eligibility, secondary conditions, or how to properly file, guidance is available. Filing a claim is not automatic—but it can be straightforward when you understand the rules and requirements.
A Journey to Acceptance: My Eye-Opening Experience with Medical Marijuana
I was born and raised in Miami, Florida — in the middle of chaos and change. The city I grew up in during the 70s and 80s was a powder keg of race riots, refugees, and drugs. Miami was overrun — and that’s putting it kindly. Cocaine, marijuana, and the war on drugs were everywhere.
I never touched any of it. Not once.
It was a badge of honor, a personal vow. My father was a judge, and I took pride in the discipline that kept me away from substances that, to me, represented weakness and failure. I saw alcohol as adult, social, and controlled. Marijuana? That was for the lost.
For most of my life, I never questioned that belief.
But life has a way of testing the walls we build around our certainty.
When my wife’s illness began to take over our nights, sleep became hard. She was in constant pain, and nothing — not the pills, not the prescriptions, not the endless “next options” — brought her relief without a cost. Then one night, she tried a simple gummy. She slept through the night.
That experience made me aware — painfully so — of my own hypocrisy. While she found healing through a plant I had long dismissed, I was numbing myself each night with alcohol — not to enjoy, but to stop feeling, to force sleep. I told myself it was normal, acceptable, even earned. But it wasn’t helping.
It wasn’t until I was helping a client — a veteran — through her VA disability claim that the truth caught up with me. She confided in me about her fear of admitting she used marijuana to manage anxiety and sleep. I told her what I believed: that she shouldn’t be ashamed, that seeking help isn’t weakness, and that medical care, when legal and responsible, is private and protected.
Then it hit me like a mirror.
How could I coach her toward honesty and healing while denying myself the same?
That same day, I called my wife’s physician, scheduled an appointment, and applied for my medical marijuana card. Since then, I take a gummy every night. I sleep. I think more clearly. I drink less. I feel present.
My view has changed completely — not because of politics or persuasion, but because of experience. What I once called weakness, I now see as wisdom. The real weakness was refusing to see past my own judgment.
In Florida, medical marijuana has been lawful since 2016. But for me, it only became personal when life humbled me enough to listen.
The more I experience life, the more I understand that nothing truly changes until we become aware. Awareness brings empathy, and empathy brings wisdom. And wisdom — I’ve learned — is not the privilege of youth, but the product of life lived honestly.
How to Add Evidence to Your VA Disability Claim
I have been getting the title of the this alot.
Yes, you can add evidence to a VA disability claim after it has been submitted, as long as the claim is still open (not yet decided). Great example, is you decide to have a provider complete the VAs DBQ as your medical evidence is limited and it was after you already pressed submit. Some claims take several months so you shouldn’t worry about not submitting it.
Here are your options depending on the stage of your claim:
✅ If the claim is still in progress (Pending / Under Review):
You can submit additional evidence directly via:
- VA.gov (log in → go to your claim → “Upload documents”) Only method I recommend
- Mail to: Department of Veterans Affairs
Claims Intake Center
PO Box 4444
Janesville, WI 53547-4444
(Use a VA Form 21-4138 or 20-10210 to explain what you’re submitting) - Fax: 844-531-7818 (for domestic) or 248-524-4260 (international)
- Mail to: Department of Veterans Affairs
Be sure to include:
- Your VA file number or SSN
- The specific claim it relates to
- A clear description of what the evidence is and why it’s relevant
If a decision has already been made: (you got your claim letter back from the VA)
You cannot just “add” evidence—you’ll need to take one of these steps:
| Scenario | Action | Form |
|---|---|---|
| You’re still within the 1-year appeal window | File a Supplemental Claim | VA Form 20-0995. do it online and your lay letters don’t have to be on the official form |
| You think a clear error was made | File a Higher-Level Review | VA Form 20-0996 do it online and your lay letters don’t have to be on the official form |
| You want a hearing with a judge (last last resort) | File a Board Appeal (18 months!) | VA Form 10182 do it online and your lay letters don’t have to be on the official form |
In all three cases, you can submit new evidence (except during Higher-Level Review, where no new evidence is allowed).
Hope this helps folks out there!
Compassionate Leadership in Consulting
Stability & Trust: Reflecting reliability and strength (rooted in veteran service).
Warmth & Compassion: Illuminating your human-centered, service-first orientation.
Professionalism & Clarity: Emphasizing structured, results-driven consulting.
Personal Touch: Highlighting individualized support and leadership.
VA Disability Claims: Clear and Simple Support
Filing for disability compensation through the Department of Veterans Affairs (VA) can be a complex and frustrating process. I provide a straightforward service designed to make it easier for veterans to receive the benefits they have earned.
Here is how I work:
- Payment only if benefits are awarded. My fee is twenty percent of the initial back payment from the VA. If an appeal is needed, the same structure applies. After that, the veteran owes nothing further.
- Based on federal standards. Because the VA does not set rates for consulting, I align with the Social Security Administration’s guideline of twenty-five percent and reduce it by five percent. This keeps my fee at twenty percent, below a recognized federal benchmark.
- No long-term obligations. Veterans can stop working with me at any time after providing notice. There are no hidden commitments or recurring fees.
- Everything in writing. I use a simple written contract that explains all terms clearly, in plain language. Veterans know exactly what to expect before we begin.
- Who I work with. Most of the veterans I serve are those who have had bad experiences with Veterans Service Officers (VSOs) or firms, those who have grown frustrated with the VA, and those who may not believe they deserve this benefit from a grateful nation.
My goal is to provide a fair, transparent, and effective path through the VA process, with clear terms and no surprises.
If you are a veteran who would like help filing for VA disability benefits, contact me at lou@loujswz.com
or 706-332-6005.
