Category Archives: Leadership
My thoughts on it
Revenue: The Lifeblood of Every Business
As a small business owner and fractional executive for two other small businesses, one lesson stands out above all: nothing matters without revenue. You’re not even in business if you don’t generate revenue. It’s the foundation, the validation of your ideas, and the fuel that keeps everything running.
A few years ago, I left the stability of Corporate America to chart my own course. It wasn’t a straight path—it was a journey of trial and error, an exploration to find my next great “work thing.” Along the way, I worked in retail, call centers, consulting, and eventually landed in my current role as a fractional executive. Through this journey, I learned one critical truth: your business model must align with generating value and translating that value into revenue.
From Stability to Uncertainty
For most of my adult life, I enjoyed the comfort of a regular paycheck—monthly or bi-weekly deposits that arrived like clockwork. But when I stepped out on my own, I made a conscious decision to trade stability for the uncertainty of risk and reward. I shifted my approach from being a retained resource to someone who gets paid only when I generate value for the company.
As a self-proclaimed change management “expert,” embracing this shift became an objective in itself. The transition wasn’t easy. Even with the privilege of not living paycheck to paycheck, the mental adjustment was profound. The stakes were higher. The challenges, more personal. But I leaned into the discomfort, using my love for risk management and mitigation to navigate the uncertainties.
Revenue First, Always
In my role as COO for a talent acquisition company, the mantra is clear: if we don’t “fill roles with quality souls,” we don’t eat well. All the talk about CRMs, KPIs, and business plans is just that—talk—until revenue rolls in. My CEO reinforces this every day, and it’s a message I’ve fully embraced.
Recently, after more than a year of building our structure, processes, client relationships, marketing strategy, operations, and brand, we placed our first two candidates—our first two “quality souls.”
It was a milestone worth celebrating, not just because of the hard work it took to get there but because it validated the value we’ve worked so hard to create.
Revenue isn’t just about dollars in the bank; it’s about demonstrating value to your customers. It’s the ultimate proof that your business matters.
A Moment of Reflection
When the placements were confirmed, I celebrated in my own quiet way. My wife, who is bravely battling a severe illness, couldn’t join me for a glass of champagne or outing. So, I went outside, looked up at the full moon, and allowed myself a moment of gratitude and reflection.
I told myself: I can still do new things. I still have value. I will continue to grow.
I thought about the journey I’ve been on—from the stability of Corporate America to the ever-changing landscape of entrepreneurship. Revenue is the lifeblood of my businesses, but it’s also a symbol of something deeper: the ability to adapt, create value, and prove to yourself that you’re still growing, still evolving, and still capable of new achievements.
Lessons Learned
For anyone considering a similar leap, here’s what I’ve learned:
- Revenue validates your business. Until you make money, you’re just planning.
- Risk and reward go hand in hand. Stepping away from a steady paycheck is hard, but it forces you to focus on creating value.
- Celebrate every win. Even the small victories matter—they’re milestones in your journey.
- You’re never done growing. Every challenge, every risk, and every success adds a new layer to your personal and professional growth.
If you’re considering stepping out on your own or are in the trenches of entrepreneurship, remember: it’s all about the value you create and the revenue that value generates. Everything else is just details. Keep pushing, keep learning, and keep growing. The full moon will be waiting to remind you of your progress.
Embracing Passion Over Paychecks: A Personal Reflection on Life’s Journey
Over the last few months, I’ve found myself stepping into a role I hadn’t fully anticipated. As the VP for federal sales for a small group of companies that have been serving in transportation, warehousing, and logistics for over a century, I’ve been reflecting on what this decision has meant for me. In sharing these reflections, I hope to offer some insights to others, whether in their professional or personal lives—because, in truth, I no longer see a difference between the two.
It’s worth mentioning that calling this a “decision” seems almost inaccurate. It wasn’t something I fell into by accident, nor was it a clear-cut plan. Instead, I see it as the culmination of a philosophy I’ve only recently embraced: follow your passion, not the money. I’ve come across numerous interviews and stories from people who seem truly content with their lives. A common thread ties them together—don’t chase the paycheck, chase what you love. “You reap what you sow,” after all. I think I’m finally living by that belief.
Looking back, I never imagined I’d be in this position. All I wanted was to help an old friend from 35 years ago with his business. I reached out to him regularly, offering help, driven by a desire to see him succeed. Eventually, he said, “Alright, Lou, I’ll go with you.” I didn’t do it for money; in fact, I would have done it for free. Helping the business grow—and more importantly, helping the people within it—was fulfilling in a way I hadn’t expected.
Of course, most of us need money to survive. But the question that lingered for me was: how much do we really need? I realized that contentment isn’t as tightly tied to finances as I once believed. It was the sense of accomplishment—knowing that something my friend had struggled with for years was finally within reach. We succeeded in months, and from that moment, I was asked to do more. I did, and I loved every minute of it.
For someone who hasn’t been a big risk-taker, the move to working entirely on commission was a leap of faith. I had to trust in myself, in my ability to succeed, and in the joy I found in the work. It felt new, refreshing—even exhilarating. It reminded me of my younger years when I served as an officer and truly loved what I was doing for my country. That feeling of purpose and fulfillment has returned.
I sometimes wonder why I didn’t take this path sooner. But at the same time, I’m grateful that I found it now. I’m not sure where this journey will lead, but what I do know is that embracing this new direction has left me feeling more at peace—with my decisions, with myself, and with my life.
In the end, that’s all we can hope for: to find joy in the work we do and contentment in the life we live. I’m grateful for the path I’m on, and I hope others find their own passions, too—because once you do, everything else seems to fall into place.
A Veteran’s Journey: Overcoming Fears and Finding Support
Helping veterans get the VA benefits they deserve can be challenging, especially when they feel uncertain or worried about the process. Recently, a close friend of mine, a Purple Heart awardee, experienced a life-changing outcome by appealing his VA disability rating.
After retiring more than a decade ago, my friend was stuck at an 80% disability rating. For years, he expressed the same concerns I hear from so many veterans:
- “I don’t want to game the system.”
- “I only served a few years; I don’t deserve more.”
- “There’s nothing seriously wrong with me.”
- “I hate dealing with anything related to the government.”
But after speaking with him many many times and seeing the success of other veterans I’ve helped (5), he finally decided to take the next step. Here’s what he did:
Key Steps That Made the Difference:
- Getting the Right Help:
I suggested he visit his State VHA Representative. It was a crucial step that made sure his appeal was handled correctly and with all the necessary documentation. - Using What Was Already There:
Since he already had a disability rating, most of the needed information was already on file. He only needed to add a few things that were missed earlier, which made his appeal smoother and quicker. - Knowing Where and How to File:
The outcome of an appeal can often depend on where and how you submit it. Making sure all the paperwork was accurate and complete helped speed up the process. - Pushing Past the Emotional Hurdles:
Many veterans feel anxious about appealing, thinking it’s somehow dishonorable or that they’re asking for too much. But these benefits are not a handout—they’re earned through service and sacrifice.
The Result:
In just under six weeks, his disability rating went from 80% to 100%. This change means more financial security for his family and gives his wife the chance to consider retirement. They both chose careers focused on helping others rather than financial rewards, so this increase makes a big difference in their lives.
If you’re a veteran, don’t let fears or misconceptions hold you back. Get the support you need, and remember—you’ve earned these benefits through your service. Your well-being matters, and there are people ready to help you every step of the way.
“Being challenged in life is inevitable, being defeated is optional.” – Roger Crawford
Breaking the Stigma: It’s Okay to Accept Support
For over a decade, I’ve urged a close friend—a fellow veteran I served with in the Second Infantry Division and other locations—to apply for VA disability compensation. After two combat deployments and eleven years of dedicated service, he left the military, embodying the kind of leadership that could have made him a great general. Yet, like many veterans, he viewed seeking benefits as somehow lacking honor or dignity.
What finally clicked for him? Hearing his wife say, “Honey, you have these things.” It took a trusted loved one to remind him that it’s okay not to be okay.
Too often, veterans hesitate to accept help, recognition, or support, believing it diminishes their strength or pride. This mindset can lead to isolation, despair, and even veteran suicide. But the truth is, these benefits are a way for a grateful nation to say, “Thank you.” You don’t have to lie, embellish, or feel dishonorable.
I’ve now helped four veterans, spanning the Navy and Army, some out of service for over 20 years, navigate the VA disability compensation process. It’s a small act, but one I hope will encourage others to see the value in receiving the support they deserve.
If you’re a veteran—or know one—remember: it’s okay to receive this benefit. You’ve earned it. Accepting help is not a sign of weakness; it’s a testament to your strength and service. Let’s stand together and support each other, proving that it’s okay to not be okay.
Feel free to share this message, reach out, or offer a word of encouragement to those who might need it. We’re all in this together.
Assisting a Veteran: A Journey of Perseverance and Support
At LOUJSWZ, INC, we understand the unique challenges veterans face, especially when it comes to securing the benefits they rightfully deserve. Recently, we had the honor of assisting a fellow veteran who waited 22 years to file his disability claim. Here’s how we helped him through this crucial process.
Reconstructing the Service Timeline
Our journey began by reconstructing the veteran’s service timeline, linking medical events, documents and exposures in chronological order. This was more than just gathering dates and facts; it was about understanding his experiences. We gathered his military medical records and diagnoses from his service period, creating a comprehensive picture of his military journey.
The Submission Process
When the time came to submit the claim through the VA.gov site, our veteran was well-prepared. Thanks to the groundwork laid over through working together. The actual submission took less than three hours. This efficiency was a testament to the dedication and hard work put into the preparation phase. We also provided psychological support, helping him overcome feelings of pride, guilt, and ego that often prevent veterans from seeking the compensation they deserve.
Understanding the Bigger Picture
At LOUJSWZ, INC., we strive to work with veterans who should receive compensation, even if they believe otherwise. This particular veteran had only a few items to claim and might not receive a high percentage of disability. However, the true accomplishment was his newfound understanding that veterans should be taken care of, and this is one way a grateful nation expresses its gratitude.
A Message to All Veterans
We want to emphasize that seeking compensation is not about pride or ego; it’s about recognizing the sacrifices made and ensuring that veterans receive the care and support they deserve. At LOUJSWZ, INC., we’re here to assist in every step of the process, providing the guidance and support needed to navigate the often-complex journey of filing disability claims.
If you or a loved one is a veteran in need of assistance, don’t hesitate to reach out. We’re here to help, honor your service, and ensure you receive the benefits you deserve. Together, we can navigate the path to securing your rightful compensation, just as we did for our fellow veteran who waited 22 years to take this important step.
An Effective Way to Boost Your Companies Customer Base
“At LOUJSWZ INC., we understand the unique challenges faced by veteran-owned small businesses. Our mission is to guide you through the intricate process of obtaining Federal Certification as a Small Disadvantaged Business (SDB) by the U.S. General Services Administration. Our team, comprised of veterans like you, leverages deep expertise and shared values to streamline your path to certification. This partnership will not only enhance your competitive edge but also open new opportunities in the federal marketplace. Start your journey towards certification and sustainable growth with us at loujswz.com. Let’s achieve great things together.”
Assisting a Fellow Veteran: Navigating the VA Disability Claim Process
At LOUJSWZ.com, we believe in not only providing exceptional service but also supporting our community in meaningful ways. Recently, I had the privilege of assisting a fellow veteran with his VA disability claim, a journey that spanned over seven months and highlighted the challenges many veterans face.
The Veteran’s Struggle
For over 20 years, this veteran avoided filing a VA disability claim. He perceived the process as daunting and felt an overwhelming sense of guilt, questioning whether he truly deserved the compensation. This internal struggle is not uncommon among veterans, many of whom hesitate to seek the benefits they have rightfully earned.
Sharing My Story
Upon hearing his story, I shared my own experience. I, too, delayed my claim for 13 years, burdened by similar feelings. It wasn’t until I worked closely with my spouse and a mentor that I managed to focus on issues directly connected to my service. This personal connection allowed me to empathize deeply with his situation.
Step-by-Step Guidance
Together, we broke down the process, tackling it piece by piece. We meticulously built a timeline of his injuries, illnesses, and exposures during his career. Acting as his project manager, I guided him through each step, ensuring he felt confident and supported.
Navigating the VA System
One hurdle we overcame was navigating the VA website. Through online meetings, I assisted him in getting an account, working through two factor authentication and submitting his claim in five parts, making the digital process less intimidating. Although the process is light years ahead of what it once was it is still is not as initiative as it could be so two people are much better than one.
A Fulfilling Endeavor
This experience was incredibly fulfilling. Using my own journey to assist someone who truly deserved it reinforced the importance of veterans supporting one another. Helping this veteran was a powerful reminder of the strength found in shared experiences and the impact we can have by offering support and understanding. We look forward to continuing to assist and uplift our fellow veterans in any way we can.
FOR IMMEDIATE RELEASE
Statesville, NC – MWK Ventures LLC., a professional services and logistics management firm, is proud to announce its official designation as a Service-Disabled Veteran-Owned Small Business (SDVOSB) by the Small Business Administration (SBA). This significant achievement underscores the firm’s ongoing commitment to excellence and its dedication to supporting the veteran community, and is now eligible for preferential access to federal contracts, allowing the firm to contribute more substantially to the public sector.
Mr. Mark Kleinhenz, President and CEO of MWK Ventures LLC, emphasized the importance of the designation: “Becoming an SDVOSB is not just about the growth potential it affords our company. It’s a testament to our dedication to providing opportunities for veterans and ensuring their exceptional skills and experiences are recognized in the business world. It also demonstrates we are operating in accordance with Federal and State laws helping others identify honorable providers of goods and services.”
MWK Ventures, LLC would like to thank Lou Schwartz for his invaluable assistance in securing this designation. His expertise and dedication have been instrumental in achieving this milestone.
For further information about hollandlogistics.com Holland Logistics, a Service-Disabled Veteran-Owned Small Business, is a leading global fourth-party logistics (4PL) provider that aims to keep our faith first and strives to provide award-winning ethical customer service and solutions. Based in Statesville, North Carolina, we provide complete supply chain management services and a true partnership that allows you to focus on growing your core business.
For more on Lou Schwartz’s services, please visit loujswz.com or contact him directly at lou@loujswz.com or 706-332-6005.
Mark Kleinhenz
President & CEO
MWK Ventures, LLC and Holland Logistics
2227 Salisbury Hwy, Statesville, NC 28677
[Website](https://www.hollandlogistics.com/ )
SAM.gov UIC: WSZZCPZUWNU4 CAGE: 9VU38
A Picture is Worth 1000 Words
We are starting to get a lot of traction around helping founders show potential customers their organizations are being run in accordance with Federal and State legal, financial and business requirements through the awarding of federal certifications. They also demonstrate there past affiliation with the US Armed Services and there pride in the tradition of service and professionalism the Armed Services represent.
They realize as do customers that Federal Certification offered through the GSA have intrinsic values beyond the ability to open another channel for them. Let me help you see that as well.
We want to partner with you and help your organization have an additional tool to be successful. We work to make our services affordable and a true benefit to you.
We would love to help you. Lou Schwartz, founder
Doing the Right Thing
I was sweating, feeling sick to my stomach. I told the examiner and my wife that I couldn’t do this interview.
I left the secure sterile Veterans Benefits Administration office and went to the waiting room and began to pace. Thinking how I hated being here. How I was such a failure for even entertaining this stupid suggestion of reopening my disability claim with the VA after I listed to Jarmon.
I was trying to sell a BBQ Grill to Jarmon at a large chain home improvement store in early November 2023. I worked in the Inside lawn and garden department as the money from my corporate severance package had run out. My wife was only able to work part time as well as myself. My job search for over a year was fruitless. We cut everything we could from cable, yard service, no more going out to dinner, we reduced our health, life and car insurance but it was not enough. I had to bring in something even though I had military retirement and my VA disability to cover my bills and help my family. It was a hard landing for us as our great retirement plan went array.
Jarmon was solemn. He didn’t want to listen to my shtick I did in one form or another to sell BBQs to people. “Are you guys Bar-Be-Queuing this weekend? I wore a vest which represented military service to show to customers the corporation liked Vets. I pretty much knew he was Military because of our interaction and demeanor. Like a soldier knows an officer in or out of uniform. He said: “Thank you for your service but I’m not interested”. I said: “Thank you for your service”. He said: How did you know? I said, “I was in for 23 years so I know”. He laughed, and said; “What’s your my VA rating?” I told him, and he said; “you should be at 100”. I said: “I’ve heard that so many times but that’s just not a thing I want to do. He said, hey stupid this is not a gift or charity, and it’s not you scamming the government. This benefit is for your family and a grateful Nation, so get over yourself and help them. I laughed and said; “how are you so sure?” He said; “I work for the VA and this is what I do”. I advise veterans about this”. He said; “come to my office and I’ll help you”. I said: “Let me think about it”.
Regaining my composure I finally came back to the office. Jarmon, the Veteran Benefits Officer had tears in his eyes. I was scared something terrible had happened and I immediately internalized that it was something I did, or my wife told him I was a bad person as my mind went straight to the dark side.
My wife looked at me which meant to sit down. I did. Jarmon said he was upset and sad because the story my wife recounted about me was his story. He did not want to file. He did not want to appeal. He did not want to get help along the way. He was in a downward spiral. After several years someone out of the blue told him;” Hey stupid this is not a gift or charity, and it’s not you scamming the government. This benefit is for your family and a grateful Nation, so get over yourself and help them. In the long run you will get better for doing this.
I heard this before several times over the years, but that day and in that way it resonated. Hearing a CSM speak to me like when I was a dumb PVT back in 1988 again made it stick. “Tough love” is a good thing!
I appealed my claim 11 years after my first decision. Six months later and three one hour appointments I received my decision.
Now, my daughter will have the ability to go to a school of higher learning or vocation for a minimal sum. We will not have to pay property taxes allowing my wife not to work. The stress of getting care for my wife who suffers from liver cancer has been lifted. I can spend more time helping others in different ways while helping myself too.
I hope this true story helps any Veterans out there that need a good talking to.
Find the strength to do the right thing.
