Blog Archives
Winning Proposals for Veteran-Owned Businesses
I just submitted my very first proposal to the State of Florida—and I have to admit, I didn’t think I stood a chance.
This wasn’t some minor RFP. Florida is recompeting its Management Consulting Services Consolidated Schedule, and I chose to compete in Service Category 4: Executive Leadership Development and Customized Training—one of nine powerful categories, all dominated by big-name firms with deep pockets and armies of employees.
But here I am. A veteran, a founder, a team of one, pushing through multiple websites, platforms, registrations, certifications, documents, file formats, and yes—those relentless character count limits—just to be considered viable. To even get a seat at the table.
And I made it.
It was not easy. The process was time-consuming, mentally exhausting, and filled with moments of doubt. But it was also one of the best learning experiences I’ve had as a business owner.
And here’s what I want other small businesses—especially my fellow Veteran-Owned Small Businesses (VOSBs) and Service-Disabled Veteran-Owned Small Businesses (SDVOSBs)—to know:
If you don’t try, you can’t win.
The State of Florida spent over $82 million on management consulting services last year alone. That’s not just a number—it’s an opportunity. One that we, as small, capable, values-driven businesses, can pursue. If you have the right NAICS codes, the right mindset, and the willingness to navigate the process, there’s a real path forward.
Yes, the back-office requirements are real. But compared to the federal government, the state-level procurement process is far more accessible. You don’t need a team of ten compliance officers. You just need to be intentional, organized, and committed to understanding the rules of the game.
I don’t know if I’ll win this one. But I do know this:
- I now understand how the process works.
- I can replicate and refine my submission.
- I’ve proven to myself—and maybe to others—that I belong at the table.
- And I’m ready to bring in some of the most mission-driven leaders I know to serve with excellence.
To anyone else out there feeling like a one-person army going up against giants: keep going.
The journey matters. The learning is real. And your impact—when your moment comes—will be undeniable.

Navigating Self-Employment: Lessons from an Entrepreneur’s Journey
Starting your own business is a bit like setting off in a dinghy down the Mississippi—exciting, unpredictable, and, at times, terrifying. My wife and I took that plunge when we decided to work as independent contractors. That meant companies would pay us, but we had to figure out everything else—health insurance, taxes, payroll, and all those benefits that working for an established company provides. It was a kick in the pants, a push away from the directions our parents had given us, into the unknown.
As with most things in life, I turned to my friends for advice. “What business structure should I choose?” I asked. The overwhelming response: an S-Corp. It was supposedly the best fit for two independent contractors making (hopefully) over $80,000 a year. Simple enough. So, I did what any modern entrepreneur would do—I searched for help on Thumbtack. I hired another veteran, Connie, to handle the formation of our S-Corp. Anyone willing to take a call on April 16th—tax day—has to be organized. For $180, she set up: our EIN, corporate documents, election of a small business, and state Department of Revenue filings. One phone call in, and I had already surrendered a bit of my independence. No more TurboTax; now, I had a recurring expense for professional tax filing.
I asked Connie, “Do you take the federal and state taxes out of the payments from the companies I work with?” Of course not—why make it that easy? Instead, she referred me to a payroll service. So, after setting up a business bank account with a credit union, I added payroll administration to my growing list of responsibilities. Another necessary ally in the battle of self-employment.
Next came insurance—because nothing says “I’m a business owner” like signing up for multiple policies. We got umbrella insurance, professional liability, general liability, and even medical and dental coverage for our one employee (me, for now). Each policy brought its own admin portal, its own customer service lines, and, of course, another recurring expense. But hey, they’re all tax deductions, right?
Since my wife was both the co-owner and sole employee, she couldn’t have a business-provided HSA. That was one thing she had to set up separately, which was a small relief—I had enough programs to manage. Instead, I found myself stepping into a different role: webmaster. It was a throwback to my younger years and a chance to write, something I’ve always enjoyed.
Fast forward two years. The business we started has completely transformed. The contracts ended, the payroll services were canceled, and all the insurance policies were dropped. My wife, battling health challenges, could no longer work, which led to some incredibly lean months. I had to reinvent myself. Instead of project and capture management, I focused on something more meaningful: helping veterans get federal small business credentials and assisting them with disability claims.
It was a tough pivot. To make ends meet, I worked part-time at three different large retailers while also working on commission-only deals. The financial anxiety was relentless, but so was my drive to provide for my family and uphold my responsibilities. Slowly, through persistence and the kindness of others, things started to turn around. Former clients and friends began reaching out, and I found my footing as a fractional professional service provider in sales and operations.
After more than a year of working for commission only, I’m finally seeing the fruits of that labor. The journey has been anything but easy, and I’ve had moments where I wondered if it was all worth it. But as they say, “A soldier ain’t happy if he ain’t bitchin’.” So, I guess that means I’m happy. I’m happy.

Embracing Passion Over Paychecks: A Personal Reflection on Life’s Journey
Over the last few months, I’ve found myself stepping into a role I hadn’t fully anticipated. As the VP for federal sales for a small group of companies that have been serving in transportation, warehousing, and logistics for over a century, I’ve been reflecting on what this decision has meant for me. In sharing these reflections, I hope to offer some insights to others, whether in their professional or personal lives—because, in truth, I no longer see a difference between the two.
It’s worth mentioning that calling this a “decision” seems almost inaccurate. It wasn’t something I fell into by accident, nor was it a clear-cut plan. Instead, I see it as the culmination of a philosophy I’ve only recently embraced: follow your passion, not the money. I’ve come across numerous interviews and stories from people who seem truly content with their lives. A common thread ties them together—don’t chase the paycheck, chase what you love. “You reap what you sow,” after all. I think I’m finally living by that belief.
Looking back, I never imagined I’d be in this position. All I wanted was to help an old friend from 35 years ago with his business. I reached out to him regularly, offering help, driven by a desire to see him succeed. Eventually, he said, “Alright, Lou, I’ll go with you.” I didn’t do it for money; in fact, I would have done it for free. Helping the business grow—and more importantly, helping the people within it—was fulfilling in a way I hadn’t expected.
Of course, most of us need money to survive. But the question that lingered for me was: how much do we really need? I realized that contentment isn’t as tightly tied to finances as I once believed. It was the sense of accomplishment—knowing that something my friend had struggled with for years was finally within reach. We succeeded in months, and from that moment, I was asked to do more. I did, and I loved every minute of it.
For someone who hasn’t been a big risk-taker, the move to working entirely on commission was a leap of faith. I had to trust in myself, in my ability to succeed, and in the joy I found in the work. It felt new, refreshing—even exhilarating. It reminded me of my younger years when I served as an officer and truly loved what I was doing for my country. That feeling of purpose and fulfillment has returned.
I sometimes wonder why I didn’t take this path sooner. But at the same time, I’m grateful that I found it now. I’m not sure where this journey will lead, but what I do know is that embracing this new direction has left me feeling more at peace—with my decisions, with myself, and with my life.
In the end, that’s all we can hope for: to find joy in the work we do and contentment in the life we live. I’m grateful for the path I’m on, and I hope others find their own passions, too—because once you do, everything else seems to fall into place.

An Effective Way to Boost Your Companies Customer Base
“At LOUJSWZ INC., we understand the unique challenges faced by veteran-owned small businesses. Our mission is to guide you through the intricate process of obtaining Federal Certification as a Small Disadvantaged Business (SDB) by the U.S. General Services Administration. Our team, comprised of veterans like you, leverages deep expertise and shared values to streamline your path to certification. This partnership will not only enhance your competitive edge but also open new opportunities in the federal marketplace. Start your journey towards certification and sustainable growth with us at loujswz.com. Let’s achieve great things together.”
Today We Received the News

After dedicating several weeks preparing all the necessary documentation to validate my status as a service-disabled veteran and to establish my business as a legitimate small enterprise, we have successfully obtained our certification as a Service-Disabled Veteran-Owned Small Business (SDVOSB). Throughout this process, we have garnered invaluable insights and experiences, all of which have presented us with another avenue to offer our professional services to other organizations seeking to explore additional work opportunities.
Both Sherri and I eagerly anticipate the prospects that this designation will bring, along with the sense of pride associated with being recognized by the U.S. Small Business Administration. We are excited to embark on new ventures and hope to make substantial contributions in our field of expertise.


