Winning Proposals for Veteran-Owned Businesses
I just submitted my very first proposal to the State of Florida—and I have to admit, I didn’t think I stood a chance.
This wasn’t some minor RFP. Florida is recompeting its Management Consulting Services Consolidated Schedule, and I chose to compete in Service Category 4: Executive Leadership Development and Customized Training—one of nine powerful categories, all dominated by big-name firms with deep pockets and armies of employees.
But here I am. A veteran, a founder, a team of one, pushing through multiple websites, platforms, registrations, certifications, documents, file formats, and yes—those relentless character count limits—just to be considered viable. To even get a seat at the table.
And I made it.
It was not easy. The process was time-consuming, mentally exhausting, and filled with moments of doubt. But it was also one of the best learning experiences I’ve had as a business owner.
And here’s what I want other small businesses—especially my fellow Veteran-Owned Small Businesses (VOSBs) and Service-Disabled Veteran-Owned Small Businesses (SDVOSBs)—to know:
If you don’t try, you can’t win.
The State of Florida spent over $82 million on management consulting services last year alone. That’s not just a number—it’s an opportunity. One that we, as small, capable, values-driven businesses, can pursue. If you have the right NAICS codes, the right mindset, and the willingness to navigate the process, there’s a real path forward.
Yes, the back-office requirements are real. But compared to the federal government, the state-level procurement process is far more accessible. You don’t need a team of ten compliance officers. You just need to be intentional, organized, and committed to understanding the rules of the game.
I don’t know if I’ll win this one. But I do know this:
- I now understand how the process works.
- I can replicate and refine my submission.
- I’ve proven to myself—and maybe to others—that I belong at the table.
- And I’m ready to bring in some of the most mission-driven leaders I know to serve with excellence.
To anyone else out there feeling like a one-person army going up against giants: keep going.
The journey matters. The learning is real. And your impact—when your moment comes—will be undeniable.

Posted on May 7, 2025, in Federal Contracting, Starting out and tagged #newcompany, #professionalservices, #SBA, #SDVOSB, #veterans, books, life, marketing, proposals, writing. Bookmark the permalink. Leave a comment.


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